I Can't Feel My Face hitmaker The Weeknd has teamed up with H&M and has been announced as the face of the brand's new spring collection.

The Canadian singer will also be working on creating a menswear collection, Spring Icons Selected by The Weeknd.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.